![]() High-budget/high-quality mobile games were growing, ushering in a new era of mobile phone games.Source: SocialPeta Mobile game industry trends In January this year, the total number of global mobile app advertisers dropped to an all-time low of 83,400, with mobile game advertisers accounting for about 22.65%. Advertising market data overview: the total mobile game creatives had a decline of nearly 30% while light mobile games reported a YoY increase It provides you with a precise analysis of mobile game industry data in the first half of this year and with forecasts of future trends, based on global mobile marketing data, observation of popular regions, precise channel advertising, advertising budget cost, and popular mobile game analytics for marketing. ![]() This white paper is an integration of industry insights from dozens of companies including Snapchat, Chartboost, Liftoff, Vungle, Udonis, Mobidictum, Game Factory, and more. What happened in the mobile game industry in the first half of 2022? As an answer to that, SocialPeta published its H1 2022 Mobile Game Marketing White Paper, providing global insights to help people working in the mobile game industry with the globalization of their products.
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